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Rule #1: Reach Out through a Warm Contact. Rule #2: Focus on What you Have in Common. Rule #3: Be Brief and Concise. Rule #4: Never Ask for a Job. How to Introduce Yourself over email (the right way). Don’t change email template design too often. If users receive a different email every time, it will become harder for them to remember and recognize you. Don’t use images instead of text, because. Images may not display; you will have to change the template manually every time you want to change the text. So, every time you have a problem, find out who has already done it, read their book or hire them as a coach and practice hard until you are the best ”. Read: 6 steps to a 24-minute morning. How do you design a good email? Here are some pointers to help you design an ideal email. – Keep the layout 600px wide. – Take the time to decide on the right template. – Make attention-grabbing calls to action. – Aim for a 60/40 text-to-image ratio. – Don’t forget the alt texts for images. – Design for mobile devices.

1. 5 Email Design Tips For The Perfect Email Every Time For
2. 5 Email Design Tips For The Perfect Email Every Times
3. 5 Email Design Tips For The Perfect Email Every Time In
4. 5 Email Design Tips For The Perfect Email Every Time Now

In order to close sales, you need to be serious about following up with your prospects.

Unfortunately, many sales reps struggle to send effective follow-up emails that grab their recipients’ attention without spamming their inbox.

There are a number of key components that go into sending an effective sales follow-up email and consistently generating interest and closing more deals.

This article will show you how to write a sales follow-up email that gets a response and isn’t annoying.

8 Key Tips for Sending Effective Sales Follow-up Emails

1. Start with a killer email subject line that grabs their attention
2. Make your pitch compelling and personalized
3. Time your follow-up email to stay relevant but not feel overwhelming
4. Create a consistent cadence and keep following up with every prospect
5. Focus on the value that you can create for them
6. Inject personalization or points of interest that the prospect mentioned previously
7. Look for opportunities to follow-up naturally after an event or trigger‍
8. Keep following up!

Writing Better Follow-Up Emails Can Skyrocket Your Sales

Did you know that 80% of all sales require five follow-ups to close?

Unfortunately for the overwhelming majority of sales reps who fail to follow up five times (92% to be exact), there’s a small yet persistent group of reps landing most of the deals.

Even worse, 44% of all reps gives up after one measly follow-up attempt!

Here’s the exact breakdown according to research by Marketing Donut:

• 44% of sales reps stop following up after one rejection or ignored email
• 22% of reps stop after two attempts
• 14% of reps stop after three attempts
• 12% of reps stop after four attempts

The math works out to suggest that 8% of salespeople are scoring 80% of the deals!

Even if following-up isn’t your favorite part of the job, it’s absolutely crucial to your success. If you give up before that crucial fifth follow-up, you’re shutting down the bulk of your sales potential.

The key is to strike a balance between sending attention-grabbing follow-up emails and driving your prospect crazy with incessant messages.

How to NOT be Annoying When Sending a Sales Follow-up Email

Want to get someone’s attention without scaring them away? Here are a few tips to keep in mind.

• Make it easy for them to respond: Make sure your subject line and call to action are as specific as possible. The more emails your prospect receives every day, the less likely they are to read each one. If you send them a wall of text with no clear direction, they aren’t likely to reply. If you want them to take a certain action – tell them!
• Don’t flag your email as high priority: No matter what you’re selling, your follow-up message is probably not a matter of life and death. Rather than ensuring it gets read, marking a sales email as urgent comes off as arrogant and could get your message deleted. If you really want to stand out in your contact’s inbox, take the time to write a relevant, punchy, personalized subject line.
• Be respectful of their time: Give prospect’s a reasonable window of time before sending a follow-up message. Even if you have to follow-up five times (as is required by most sales!), you can avoid spamming your prospect by spacing them out appropriately. Sending a follow-up email too soon tells the recipient you don’t respect their busy schedule.

Timing is Everything: When to Send a Follow-Up Sales Email for Best Results

If you’re not concerned about getting the timing right, you’re following up wrong. Exactly when you send a hit (or schedule your emails to send it) is one of the most important aspects of an effective follow-up.

So, here’s the big question: how long should you wait before sending a follow-up email?

The bad news is that there’s no easy answer. The best times and days to send an email vary greatly depending on who you’re contacting.

The good news is that, in most cases, you can confidently follow-up every three to four days without making your prospect feel overwhelmed.

The even better news? Technology makes following up easier than ever. You can write, format, and schedule follow-up emails in advance using automatic email follow-up software like Propeller’s, so none of your opportunities slip through the cracks.

10 Sales Follow-Up Email Templates You Can Steal

Now, let’s dive into those email templates. We’ve provided ten follow-up email templates that you can use at different stages of the sales process, including when to send them and suggested subject lines.

1. Following Up After Your First Meeting

Subject: Are you ready to discuss our next steps?

Hi [NAME],

I’d like to thank you for your time and find out how you’d like to proceed from here.

Are you ready to [SPECIFIC NEXT STEP]?

Looking forward to hearing from you.

[SIGN OFF]

When to use it? After your first sales call or meeting with a potential customer. Use this email as an opportunity to build a positive relationship, stay top-of-mind, and build momentum to drive the sale forward.

2. Following Up After a Sales Demo

Subject 1: Great talking with you today!

Subject 2: One more thing before I forget

Hey [NAME],

Thank you for giving me the opportunity to meet with you today. Here’s a quick recap of the key points we covered:

• [BENEFIT A]
• [BENEFIT B]
• [BENEFIT C]

Do you have any questions about what our solution can do for [PROSPECT’S COMPANY]? When is a convenient time to chat about this over the phone?

[SIGN OFF]

When to use it? After a product demo when your presentation is still fresh in the prospect’s mind.

3. Following Up After a Sales Call or Meeting

Subject 1: I got your request approved!

Subject 2: Looks like we’re good to go

[NAME], I’m writing to say thanks for giving me the chance to speak with you on [DAY] – and to deliver some good news.

I checked in with my [BOSS or WAREHOUSE] and they would be happy to arrange [SPECIAL REQUEST].

Please let me know how you would like to proceed.

[SIGN OFF]

When to use it? After you’ve had a sales meeting with a potential customer who needs a few days to think it over or an extra incentive to commit. Whether they specifically requested a custom solution or you’re going out of your way to secure them a specific offer, this template allows you to re-open the conversation on a very positive note.

4. Following Up After Leaving a Voicemail

Subject 1: Is there a better time we can talk?

Subject 2: Tried to call you just now

Hi [NAME],

I tried calling but assume you’re busy at the moment. I know how it goes.

When you have a moment, please call me back at [NUMBER] or reply here to let me know if there’s a better time for me to phone you.

Hope to talk soon.

[SIGN OFF]

When to use it? As soon as you hang up the phone! Always pair a voicemail message with a quick email to reinforce the impact of your follow-up.

5. Following Up After a Trigger Event

Subject 1: Do you want more information?

Subject 2: Would you like to discuss next steps?

Hi [NAME],

I trust that you’ve had a chance to read my previous message and check out our products online, so I thought it was a good time to check in with you again.

Have you had a chance to think over my proposal? I’m happy to chat on the phone to answer any questions you may have.

Are you free [SPECIFIC TIME] or [SPECIFIC TIME] for a quick conversation?

[SIGN OFF]

When to use it? If you’re using a CRM to track email opens and analytics, you can send this email shortly after a prospect has opened one of your previous messages or visited your website.

6. Following Up After a Networking Event

Subject 1: I’m glad we crossed paths today, [NAME]

Subject 3: You might want to see this

Hi [NAME],

It was great connecting with you at [EVENT] on [DATE].

I was thinking about what you said about [PROSPECT PAIN POINT] and thought you might appreciate this case study on how we helped a similar company achieve [GOAL] in [TIMEFRAME]: [LINK to relevant case study or article].

I would love to discuss how we can make this solution work for you. Are you free for a phone call on [DATE] at [TIME A], [TIME B], or [TIME C]?

[SIGN OFF]

When to use it? Use this template to follow-up with prospects after meeting at a trade show or industry event. It serves the dual purpose of reminding the recipient of who you are and what your company offers, as well as finding out how serious they are about making a purchase in the near future.

7. Following Up When You Have the Wrong Contact

Subject 1: Can you help me?

Subject 2: I hope you can set me straight

Hi [NAME],

I reached out to you a few days ago about [COMPANY OR PRODUCT] and it struck me afterwards that I may have missed the mark.

Are you the right person to talk to about this? If not, could you please tell me who I should contact?

Thanks for your help.

[SIGN OFF]

When to use it? If you realize the person you’re in contact with doesn’t have buying power or seems reluctant to commit to a purchase without checking in with a colleague.

8. Following Up After Radio Silence

Subject 1: A few things you should know about [COMPANY NAME]

Subject 2: This might be of interest to you, [FIRST NAME]

Hi again, [NAME],

I emailed you a while ago about [COMPANY OR PRODUCT] and how I think we could be a great fit for [PROSPECT’S COMPANY].

Did you know that our client’s report [ACHIEVEMENT] when they use our [PRODUCT OR SERVICE]? We also provide [BENEFIT A] and [BENEFIT B] to companies just like yours.

Would you like to hear about this solution in more detail? I’d be happy to fill you in!

[SIGN OFF]

When to use it? If you’ve sent a previous email or two and never heard back. Curate interesting pieces of content that you can send to potential clients when you need to recapture their attention.

9. Following Up After Multiple Follow Ups

Subject: Still hoping to connect

Hi [NAME],

I’m sorry we haven’t been able to connect recently. The last time we spoke, you seemed quite interested in [PRODUCT OR SOLUTION].

I realize that you’re incredibly busy, so I’d be happy to schedule a call with you at any time that works for you – even if it falls outside of office hours.

I don’t mean to bother you, but would appreciate some indication of your decision either way.

Thank you.

[SIGN OFF]

When to use it? When you’ve already sent multiple follow-ups and still haven’t heard from the prospect. If you don’t get a response after following up on your original follow-ups, it might be time to send over a breakup email.

10. Following Up with A Breakup Email

Subject 1: Can I close your file?

Subject 2: Is this the end?

Hi [NAME],

I’m in the process of clearing out my sales pipeline and I thought I should let you know that you’re on my delete list.

If you’re no longer interested, do I have permission to permanently close your file?

If you are still interested, what would you like to do as a next step?

Thanks for your help.

[SIGN OFF]

When to use it? Only resort to this type of message when you’ve followed up already five or more times and still haven’t heard back.

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Whether you’re an up-and-coming young professional or a seasoned manager, email writing is a vital aspect of business communication. And thanks to what’s often seen as the mysteries of English grammar and the subtleties of the written word, it can be a daily struggle. That’s especially true if you have to motivate busy people to respond or address a potentially touchy subject. To write a great email, you need to know two things: common mistakes to avoid, and next-level strategies to get ahead.

But first things first—you have to know what a great email looks like if you’re going to write one.

5 Email Design Tips For The Perfect Email Every Time For

Anatomy of a good email

Every email you write has the same basic structure: Subject line, greeting, email body, and closing. But as with every written form of professional communication, there’s a right way to do it and standards that should be followed. Here’s how to write a proper email:

1Subject line

The subject line could be the most important part of the email, though it’s often overlooked in favor of the email body. But if you’re cold-emailing someone, or just establishing a professional relationship, your subject line can entice people to open the message as well as set expectations about what’s enclosed. On the other hand, a poorly crafted or generic subject line (like “Hi” or “You don’t wAnt to miss thos”) can deter the reader and result in your email landing in the spam folder.

“Spend double the amount of time crafting the right subject line as you do on the [body] because if they don’t open the email, it doesn’t matter,” says Cole Schafer, founder and copy chief of Honey Copy.

2Openers

In most email writing situations, you’ll want to include a quick greeting to acknowledge the reader before diving into your main message or request.

The exception: When you’re on an email chain with close colleagues, it often becomes more natural to drop the opener (as well as the closing). Though it may initially feel like a faux pas, it signals a better professional rapport.

3Body

The body of an email is the meat of your message, and it must have a clear and specific purpose, such as getting feedback on a presentation or arranging a meeting with a new client. It should also be concise. That way, people will be more inclined to read it, rather than skimming it and risking missing critical information. If you can, boil it down to a few choice sentences.

And for emails that require more length and detail, keep it as focused as you can. “Nobody wants to receive a novel. You want to keep it between three, four, or five lines of text,” says Schafer.

4Closings

Just as you want to start things off on the right foot with your greeting, you also want to part well. That means writing a friendly sign-off. And there are plenty of options to choose from.

For example, here are 12 common, and professional, closings that Grammarly users chose on a given day:

You’ll want to choose a closing that feels genuine to your personality and tailor it to the relationship to ensure an appropriate level of professionalism. On the other hand, common closings like “love,” “sent from iphone,” or “thx,” may be best left unused in professional emails.

You can add any word to your Personal Dictionary.

Which words will you add? #cleanwritinghttps://t.co/itTRLCarol

— Grammarly (@Grammarly) September 18, 2018

Common email writing mistakes (and what to do instead)

Just as every email is an opportunity for professional growth, there’s also the potential to fall into common email writing bad habits. Here are eight mistakes to avoid:

1Omitting necessary Oxford commas

The Oxford comma can be somewhat polarizing when thinking about how to write a proper email, depending on which style guide is utilized for professional communications in your industry —it’s usually either shunned or hailed as a tool for clarification. Either way, a lot of people have strong opinions about it. But leaving them out can lead to confusion, depending on the sentence.

Just like a healthy marriage, AP style calls for clear communication.We also believe in the value of compromise. So as a reminder, the Stylebook doesn’t prohibit all Oxford commas. If omitting a comma could lead to confusion or misinterpretation, then use the comma. https://t.co/vGsuRrwpQW

— AP Stylebook (@APStylebook) August 15, 2018

What to do instead: While the Oxford comma may not be suitable in certain contexts, it’s usually a good idea to use them in emails. That’s because it can help you save time and avoid miscommunication, confusion, and even legal trouble.

2Hedging

Grammarly users know that when it comes to hedging, it’s better to omit it than leave it in, especially in emails. And if you’re worried about coming off as impolite, don’t be: Contrary to popular belief, hedging language makes you sound less confident, which can ultimately undermine your writing.

What to do instead: State your idea or opinion, then explain the “why” behind your reasoning. That way, you’ll be better understood and your brilliance can shine through.

3Extremely long and/or unclear copy

Would you read an email that was 1,000 words long? Probably not—most people skim emails that are on the long side. And if you add hard-to-follow sentences or mixed messages, to your draft, you’re even less likely to get a satisfactory response. (Or any response.)

“I get a ton of [emails] that are just these huge blocks of text. And I understand why they do that—so you have enough detail. But it’s really hard to read and I’m not going to read the whole thing,” says Kat Boogaard, a Wisconsin-based freelance writer.

What to do instead: Keep it concise and focus on the matter at hand. Then end with a call to action, a requested response date, and make it clear that you’re open to questions and follow-ups (if that’s the case).

4Being too casual (or formal)

Depending on your circumstances, wavering too much to the casual or formal side of writing can be a misstep. Being overly casual is often seen as a rookie mistake, but stiff, formal language can also be detrimental to your message.

What to do instead: In striking the perfect balance between formal and casual, the key is thinking about the relationship between yourself and the recipient and take social cues as your communication progresses.

“You kind of want to see what someone else is doing and participate, play along, sort of acknowledge the way communication develops and the way expectations in a relationship develop,” says Dan Post Senning, an etiquette expert at the Emily Post Institute.

“Be careful in new relationships. The intelligent use of emoticons in emails can help you be more understood. At the same time, a lot of people will read it as unprofessional, so until you’ve established that relationship, you want to be careful with how you use it. Take care and think about it,” says Post Senning.

5Cliches

Not all email cliches are cardinal sins. Certain aspects of your emails are bound to be a little formulaic. After all, most emails have the same basic structure, and there are phrases that you may use to ensure clarity or cover your bases. But if you’re going to repeat phrases, make sure they have a clear purpose.

As Kiera Wright-Ruiz, a social media manager at Google’s Local Guides puts it, “Even though I always repeat, ‘please let me know if you have any questions,’ I actually do want to know if they have questions.”

However, most of the time, you’ll want to edit out cliches whenever possible since they can make people tune out. Here are the top seven to avoid:

Method: We searched for terms used by Grammarly users based on our most popular blog articles.

What to do instead: Try reading the draft for cliches, tone, and voice to more effectively communicate your message while keeping the reader engaged. Ask yourself: If your boss (or mom) read this email, would you be happy with it? If the answer is yes, then you’re on the right track.

6Repetition

People often repeat words within the same paragraph, twice in two sentences, or just too close together to go unnoticed. While it’s not the worst offense, it’s another thing that can make a reader tune out.

Here are the most commonly repeated words to avoid:

What to do instead: Try reading your draft out loud, using the text-to-speech function on your phone, or running it by a colleague before sending it off. Grammarly can also help you catch these repeated or overused words.

7Robotic language

Email may be a descendant of snail mail, but that doesn’t mean your messages should sound like an old-timey version of yourself. In fact, emails should sound like the person who is writing it. So using phrases that sound like something out of a Victorian novel isn’t the best move if you want to connect with the reader.

“Let’s face it: Nobody wants to read a college textbook. You want to read a blog or an article or a real conversation. They’re a person, they’re not a robot. So use language that sounds like something you would say if you’re just sitting in a coffee shop,” says copy chief Schafer.

5 Email Design Tips For The Perfect Email Every Times

What to do instead: You can get a more natural effect by pretending you’re writing to a friend or having a conversation with a friendly acquaintance. For example, you probably wouldn’t say something like, “Greetings” and “I hope the weather is fair where you are” if you were meeting someone for coffee. You’d say something like, “Hi” and “Thanks again for your time.”

8Overuse of exclamation points!

5 Email Design Tips For The Perfect Email Every Time In

Enthusiasm is great. But in certain contexts, the overuse of exclamation points can do more harm than good. This is especially true if you’re forging a new relationship or contacting someone outside of your company. You are, after all, a representative of your work when you use a company email address. But people love exclamation points, and they’re still something that many people rely on to convey a positive tone.

For example, here are the most common sentences and words people use with exclamation points in emails:

What to do instead: After you’ve written your draft, do a quick search for exclamation points and use your judgment to determine which (if any) to keep based on your relationship with the recipient. As a general rule, try to keep it to one or two per email with colleagues.

We’re feeling grateful today.

Grateful that a content superstar like @MarketingProfs uses Grammarly. #fridayfeeling#ourherohttps://t.co/rrLpgheikv

— Grammarly (@Grammarly) September 28, 2018

Next-level email writing moves

Once you’ve got the proper email format and you know what mistakes to avoid, it’s time to focus on making your drafts stand out from the myriad emails most people get every day. Here are four strategies to take yours to the next level:

Think positive

Sending an email that is remotely negative, or even neutral, can put you in a tricky place. And as with any written communication, there may be room for misinterpretation.

“In the absence of other information, our interpretation often defaults to the negative,” explains communication-etiquette expert Post Senning. “When you’re talking about negative communication, you’re [missing] the information that is tone of voice, the twinkle in your eye, the good humor that you intend something with or even the genuine care or concern with which you’re offering critique. So be really careful. When something reads as negative to you, it probably comes across as even more negative to someone else.”

Strike the right tone

5 Email Design Tips For The Perfect Email Every Time Now

You wouldn’t want to get an email that reads, “Dear [client],” or which references your work in public relations when you’re actually in sales, because it would immediately show that the sender is either mass emailing you, or they didn’t do the proper research and find the right contact. Similarly, you’ll want to make sure that every email you send has a tone that’s crafted specifically for the recipient, and that you’re sending it to the right person.

So even though it may be tempting to use templates, it’s important to personalize it and keep in mind the communication style of the recipient before hitting send. To accomplish this, a quick Google search or a peek at the recipient’s LinkedIn or Twitter feed can do wonders.

Before sending, try putting yourself in the recipient’s shoes for a gut-check on tone and content. And if you have a hard time reading your own tone in email, Grammarly’s tone detector can help you determine how you sound to your recipient.

Follow up—in good time

If you’re sending an email, you’re likely looking for a timely response. But with the large amounts of emails most people sort through each day, things can end up getting lost. As a general rule, a follow-up message should never come less than twenty-four hours after sending the initial email.

In other words: Don’t be the person who sends a follow-up request two hours after sending. In extreme cases, that kind of behavior can even get you blocked. “When you’re taking more time and actually caring about the person on the other side of the email, you’re immediately going to see a much higher response rate. I had to learn that the hard way,” says copy chief Schafer.

Make it easy on the eyes

Most of the messages you send will likely be on the shorter side, which is great for rapid responses and getting things done. But for longer emails, scannability is the name of the game. That’s when things like bolded font, bullet points, underlined sentences, and a TL;DR (too long, didn’t read) section come in handy.

There are a lot of factors to keep in mind when composing an email, and there’s a wide margin of error. But after all is said and done, it isn’t about perfection. It’s about effective communication.

“I think people feel this pressure that you need to be this perfect communicator with this huge vocabulary and these perfectly structured sentences. And I don’t know that that’s always the case because you’re just two people, communicating,” says freelance writer Boogaard.

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