“It was a very good year…”
2015 was a year of growth, change, and development in my professional life in social media marketing. In June of 2014, I left the field of college admission that I loved deeply to pursue new opportunities in social media and digital engagement at my alma mater, the University of New Hampshire. As an active user of social media both personally and professionally, I felt I could learn and succeed in this new challenge, while continuing to “sell” the benefits of higher education. Almost immediately, I found that I loved the work but I would need to learn A LOT in order to keep it all together.
My year number is the same as the Universal year! I'm relatively new to numerology. I'm a life path 9, and my personal year number aligns with the universal one. Me: (With my hundreds chart poster) All the numbers in this row say “30” because they all begin with “3.” When you see the 3 in front of a two-digit number, we say “thirty” and then you call the number behind it. I am going to point to all the numbers in this row and you are going to tell me the number. The year 2018 becomes the number 10 (2 + 0 + 1 + 8 = 11). Next, add the 2 numbers together (6 + 11 = 17), then reduce the number 17 to a single number??
With the #UNHSocial team, I manage most of our UNH Alumni social media and our UNH Admissions social presence, while also providing back-up support and monitoring for the main university accounts. It took a few months to get it together in 2014, but I started to get my feet on the ground and gain confidence in the social space around the start of 2015. In managing these accounts, I was charged with growing the audience for each account, as few, if any, had been used consistently (or at all— I started the admission accounts) by dedicated staff with specific intent in the past.
Developing social media strategies for these accounts to increase followers, increase engagement, and ultimately build digital communities with both target audiences, I began to hit my stride with specific engagement campaigns (e.g. #UNHLove stories), high quality outreach efforts, and maintaining a consistent and steady voice from each account.
My Year By The Numbers Worksheet
Though the size of the audience is not the only statistic of importance (engaging the audience is really the key), I recently pulled the follower numbers for the Facebook, Twitter, and Instagram accounts for our UNH Alumni and UNH Admissions accounts. In the graphs below, you can see the total followers at the beginning of January 2015 and at the beginning of January 2016 for each account, as well as the percentage increase in followers.
Across all networks, followers increased significantly through 2015! With percentage growth rates for all accounts ranging from 22% to 183% increases, it is abundantly clear that this year was a great year of expanded reach in connecting with prospective and alumni Wildcats.
The vast majority of this growth is a credit to the outstanding work by so many at UNH in the Alumni Association, the Admission Office, and the phenomenal group of content creators in the UNH Communication and Public Affairs office (I’ve affectionately dubbed the #CPAAllStars) and my#UNHSocial teammates. In seeing these numbers though, I can’t help but take a bit of personal pride in that growth. With a larger audience, we’re able to engage regularly with more from our #UNHAlumni family and the deep pool of prospective students and future Wildcats.
Thank you to all the colleagues and friends that made 2015 such a successful year for UNH Alumni and UNH Admissions social media accounts, and thus my professional world.
As Frank says…
Cheers to 2016!
My Year By The Numbers Movie
Originally published on Medium.com
My Year In Numbers
This embed shows the total number of murders – including non-negligent manslaughter – reported annually by the Chicago police. This chart is current as of July 8, 2020 and will not be updated.
COVID-19 is a rapidly evolving story, and we are working hard to bring you the most up-to-date information. We recommend checking the Coronavirus Information Center for the most recent numbers and guidance.
My Year By The Numbers Printable
WILL and the Illinois Newsroom are committed to bringing you in-depth, relevant coverage that keeps you informed and engages you with our community and state. Join with thousands of others to keep this important public media-based resource available to all.Donate today >>